April 24 — June 27, 2010
21_21 DESIGN SIGHT, Tokyo
Exhibition directed by Li Edelkoort
Li Edelkoort is a pioneer in the field of trend prediction, who scrutinizes social and economic realities in order to decipher social developments and indications of people's changing values. Through her unique observations, she has built up an influential reputation through consulting to various brands worldwide, education, publications, and exhibitions. As one example, the educational curriculum at the Design Academy Eindhoven (the Netherlands), at which she served as chairwoman from 1999 to 2008, is highly acclaimed.
The value systems constructed over the previous century are being reviewed in the wake of the global economic crisis. Edelkoort's attention is now on the trends being set by a new generation of designers, those that create with unfettered freedom and whose works will challenge and overturn the conventional notions of design. These designers are retracing the steps of human history and going back to the primitive roots of the very act of making things. They are redesigning not only the shelter and tools but also lifestyle, incorporating elements of nature into materials and creation processes.
This exhibition brings together 190 works of 71 participants that Li Edlkoort sees as "POST FOSSIL" creators. This collection poses the question, "How will the designers of tomorrow look to past in order to invent the future?" As it "excavates" and analyzes new creative trends in and for the 21st century, which are embodied in materials, colors, shapes, processes, themes, images, techniques, and other elements, this exhibition searches for clues necessary for the human beings to live and define their future.