|Fatto A Mano for the Future|
March 23 — 27, 2011
Fendi Galleria Dept., Seoul
Fendi products are the result of a long tradition preserved in the entire history of the brand: the craftsmanship is one of the main features of the product families that we call "FATTO A MANO"
It is here meant as a sense of making a statement, a very strong one indeed:
Fendi wants to communicate more widely some elements of his own DNA. We believe that everything we do are true master pieces and with our philosophy of supporting talent with no boundaries - in fact FENDI sees great importance not only in promoting art, but also in its influence in the inspiration, development and manufacture of our products - we want to communicate more extensively to our customers, these facts, it can whose may not everyone has a full reading, but, for the most part, only those taking part in our events designed and intended for a limited public and in very special locations as our collaborations with various artists and with art events as Design Miami.
With that, with this report, we position our products at the level of "art products" which they really are, and here we create a very "strong statement" in the parallel performance of th Fendi artisan together with designers and vice versa. We propose, in this way, a parallel reading of the conception of a work of art with the creation of our product.
Eye on the Future
With this statement we want to emphasize also the projection into the future of our brand. ours, in fact, is not a static tradition. As a designer, sometimes re-read things in the past in a modern way, as does FENDI, with the use of technological research. to supply the craft with raw materials produced from this research and the same happens with the research of new forms that are brought to light collection after collection.